Available for new opportunities · Malta

Creative Director
& Product Designer

11 years building iGaming brands and products that convert. From brand identity to live product — I work end-to-end, with AI as a creative multiplier.

View my work Download CV
11+ Years in iGaming
20+ Brands Built
7 Active Clients
Giovanni Angelini
Currently at
Gamblr.io · Head of Design
✦
AI-Augmented Creative Workflow
Choose your path

Download my CV

Two versions, one professional. Pick the one that fits your brief.

🎨
Creative Director
Brand identity, visual systems, campaign creative, AI-driven production, art direction.
Download PDF →
⚡
Product Designer / PM
UX/UI end-to-end, product flows, prototyping, developer collaboration, roadmap.
Download PDF →
About me

I build brands that convert & products people use

I'm a hands-on Creative Director and Product Designer with 11 years in iGaming, based in Malta. I've worked across Europe, the Nordics and Latin America — shaping casino brands, fintech products, esports identities and sports tech platforms.

What makes me different: I operate across the full stack — from brand strategy and visual identity to UX/UI, prototyping and product management. I don't just design — I ship.

In 2024–25 I went all-in on AI-augmented workflows — using tools like Claude, Veo 3, Seadreams, FigmaMake and Google Imagen to multiply creative output without sacrificing quality.

🎯
iGaming Specialist
Casino, sports betting, esports, crypto gambling — I know every vertical and what works for each audience.
🤖
AI-Augmented Designer
I use AI as a creative multiplier — faster output, higher quality, scalable production pipelines.
🚀
Brand to Product
From identity to interface — I own the full creative journey and collaborate directly with dev teams.
📍
Malta · 10 years
Fluent in English and Italian. At the heart of iGaming's European hub.
Case Studies

Selected Work

A selection of brands and products I've built across iGaming, fintech and sports tech.

🎰
Brand Product AI
Gamblr.io · 2025–Present
Head of Product & Design — Crypto Casino
Full brand identity, UX/UI, crypto payment flows, in-house landing page platform (20+ pages), and AI-driven content production pipeline. Reporting directly to CMO and CPO.
🏆
Brand Product
Kickback Casino · 2025
Brand & Product Design — Pool Reward Mechanic
Full brand from scratch for an innovative casino built around a pool-based cashback system. Logo, identity, UX flows. Live launch imminent.
⚽
Brand UX/UI
Sport Challenge Tech · 2025
Brand + Full Product Design — Sports Prop Firm Platform
End-to-end design for a DFS-adjacent platform where users buy challenges instead of placing bets. Full visual language, all pages, interactive prototype.
🃏
UX/UI Product
Monaco Jack · 2025
UX Redesign — Deposit, Withdrawal & VIP Experience
Full redesign of core casino flows on mobile. New look & feel, redesigned deposit/withdrawal UX, and a fully dynamic VIP environment showing rewards and levels.
🎮
Brand AI
ShinobiBet · OptiLead · 2024
VIP Karate Belt Loyalty System
Narrative-driven VIP progression system — karate belt ranks tied to missions, rewards and exclusive CRM campaigns. Transformed a transactional mechanic into an emotional journey.
🌐
Brand UX/UI
Trybet.com · 2025
Full Brand Identity — Nordic Millennial Casino
Brand built from scratch for the Finnish and Nordic markets. Full identity, site design, CRM templates and banner suite targeting a millennial audience.
🎲
Brand AI
Onnivegas · 2025
AI-Driven Brand Creation — Young Nordic Casino
Fully AI-augmented brand creation — motion, copy, visuals and brand guidelines generated and refined using Seadreams, Veo 3, FigmaMake and Claude.
🕹️
AI Brand
Wicked Games · 2025
AI Video & Content — Game Launch Activations
AI-generated video content and character animations for slot game launches and conference activations. Brand collaboration with a B2B casino game provider.
Career

Experience

11 years across iGaming, fintech and esports — always at the creative and product core.

Gamblr.io
Head of Product & Design
2025 – Present · Malta
Sole designer reporting to CMO & CPO. Built brand, UX/UI, crypto payment flows, in-house landing page platform on Cloudflare/GitLab, and AI-driven content production. Coordinated 2 external developers as de-facto PM.
Freelance Creative Consultant
Brand · Product · AI Creative
2025 – Present · Malta
Trybet.com Kickback Casino Onnivegas Sport Challenge Tech Monaco Jack Wicked Games Esportal
Leading brand and creative direction across 7 simultaneous iGaming and sports tech clients. End-to-end brand identities, UX/UI, CRM creative, and campaign assets. Heavy AI tooling throughout.
OptiLead Ltd
Head of Creatives
2024 – 2025 · Malta
AbsoluteBet ShinobiBet
Led creative across two casino brands. Designed the iconic VIP Karate Belt loyalty system for ShinobiBet. Delivered full brand, CRM and campaign creative for AbsoluteBet.
High Roller Technologies
Product Design Lead
2023 – 2024 · Malta
Fruta.com Moneyswap
Directed full design pipeline for Fruta.com, a VIP reactivation casino. Led team of 3 designers. Developed brand, animations, UX/UI and CRM campaigns. Internalised previously outsourced frontend production.
MediaTroopers
Creative Lead
2022 – 2023 · Malta
Led creative output for regulated iGaming markets (US, Canada, UK). Managed in-house designers and two external agencies. Introduced AI tooling and systematic A/B creative testing.
Betsson Group
Creative Lead / Senior Designer
2018 – 2022 · Malta
Bingo.it StarCasino.it Betsafe PinkoLive.it LiveRoulette.com OrangeCasino
Led a team of 6 designers across Italian, UK and Netherlands regulated markets. Spearheaded the launch of Bingo.it and drove StarCasino.it to top 3–4 in Italy.
OIA Services Ltd
Web & UX Designer
2015 – 2017 · Malta
Betaland Enjoybet
Designed interfaces and campaign visuals for sports betting and casino platforms. Worked embedded with development teams on frontend assets.
Capabilities

Skills & Tools

The full stack — from brand strategy to live product, with AI throughout.

🎨
Brand & Creative Direction
Brand Identity Visual Language Art Direction Campaign Creative CRM Design Motion Typography
🧪
UX / UI & Product
End-to-end UX/UI Wireframing Prototyping User Flows A/B Testing Mobile-first Deposit/Withdrawal UX
✦
AI Creative Workflow
Claude Seadreams 4.5 FigmaMake Veo 3 Google Imagen Midjourney Runway ChatGPT Freepik AI
🎨
Design Tools
Figma Photoshop Illustrator After Effects Premiere Canva
🚀
Leadership & PM
Team Leadership Sprint Planning Roadmap Stakeholder Mgmt Monday Jira Notion
⚙️
Tech & Infrastructure
HTML/CSS/JS Cloudflare GitLab WordPress Claude-assisted dev Hotjar Maze
Get in touch

Let's build something great

Open to senior roles, creative leadership and consulting opportunities in iGaming, fintech and beyond.

LinkedIn Download CV
Ask me anything